"The benefit I bring to your organization is the development

of processes that create dramatic changes and improvements

to expand market share and increase revenue."

positioning and increased market penetration."

Jerome Lindauer, founder 1986

Jerry is expert at extracting insight from individuals and from sets of facts

or data and translating that insight into a vision for achieving results.

His ability to assimilate, interpret and present information results in a strong

foundation for powerful strategies and tactics.

He is a proactive and collaborative leader with the ability to simplify complex issues, provide practical results, clear communications, specific goals, and measurable expectations.

He is highly experienced as a strategic and operational consultant working for a diverse client list in North America, Europe and Asia.  His knowledge of market assessment, strategy development, acquisition and marketplace problem solving creates strategic advantage.

He holds a Degree in Industrial Engineering (BS-VPI) and an MBA in Marketing (Loyola College). He served on the faculty of Johns Hopkins University Graduate School of Business, and has been Certified as a Management Consultant and is qualified as a MBTI ® Practitioner for the Myers-Briggs Type Indicator, the most widely used personality instrument in the world.

John Casner

John is expert at creating profitable strategies, new products & services and competitive tactics. He is adept at introducing market driven changes to the internal organization and external customer base, never losing focus on the required results and overall financial success. 

An effective situational leader, he utilizes logic and creative problem solving skills combined with cross functional business awareness to produce profitable results. 

His experience as an engineer, product manager, marketing manager, general manager, and business developer delivers operational experience to meet internal challenges. He is knowledgeable both domestically and internationally in consumer and industrial marketing channel development. He directed both downsizing & asset sell off and merger & acquisition.

He has led senior management teams and created business strategies for organizations from multi-division corporations to pre-revenue start-ups that include Black & Decker, Hayward Industries, Clairson International and HRP Technology.

He serves part-time as the Executive Director of the Northeastern Maryland Technology Council, guiding their growth during the B.R.A.C realignment process, and holds a Degree in Mechanical Engineering (BS-NJIT), has been certified as a Professional Engineer, and earned an MBA in Marketing  (Loyola College).  He is the holder of multiple patents and inventor

of the DUSTBUSTER Cordless Vacuum. Dustbuster ® trademark of Black & Decker Corp.

Recommended and supporting services

We have qualified various and the most often needed services for the execution phase

of our work.  This expertise ranges from prototype and industrial design, package

development, focus group & end-user research, financial analysis, sales

training & team building to the many choices of graphic, web, and media communication

and its execution.  We would be pleased, when asked, to refer you any of these services. 

Also, we are often requested to either qualify or work with existing resources familiar to the client.  In that way, we ensure the most efficient and accurate execution of the organization's direction.

410.329.3390, Fax 443.231.7004

john.casner@themarketingadvantagegroup.com