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"Our strategic Workshops offer the key tools and processes in a
concentrated, interactive format where participants gain knowledge
and mastery, applying them to their organization almost immediately."
Participating in our workshops will give you the key, most important proven
processes for thinking differently about refining, evaluating and developing
strategies that result in your organization achieving a more predictable future.
Our workshops are designed with both the needs and schedule of the business
owner in mind. They convey the maximum, valuable and useful information
in a tightly organized, concise format.
Smart Strategies For Smarter Growth Workshop
"Predict Customer and Competitor Reactions to Your Services and Products"
This workshop is for technology and growth companies who want to attract the right
customers and avoid the fatal competitive blunders that are all too common when bringing new ideas to market. You will use proven, detailed processes to make smart decisions about your product/service offering and addressable market strategies that show you how to boost your ability to both attract the hard to get (investors, key employees and influential relationships) and capture the easy to loose (sought after customers, alliances and profitable contracts).
Smart Leader Workshop - For On Going Businesses
"The Wrong Strategy Gets You to the Wrong Place Sooner."
In our Smart Leader Workshop, business leaders sharpen their strategic ability to
create the "right strategy for their organization" with added profit, additional
revenue and marketplace advantage. Utilizing 6 proven Profit-Thinking Processes
to drive your organization to a powerful course of action, you'll know how to:
1 Capture market opportunities that are leaking away potential profit
2. Be the customer's first choice satisfy their changing needs, and increase revenue
3. Claim new revenue opportunities in the marketplace before the competition does
4. Make every business investment pay back and add profit
5. Get ahead of competition instead of just reacting, for marketplace advantage
6. Know when organization change is critical to success and sustainable growth
Smart Leader Workshop - For Start-Up Companies
"The World is Not a Laboratory"
Designed for early stage technology companies to accelerate their success
moving from concept to commercialization who want to attract the right
customers and avoid the fatal blunders that are all too common when bringing
new ideas to market. This program will extend your passion for innovation and
creating product into a powerfully effective passion for creating customers.
You'll Practice and Learn The 12 Most Critical Steps To Commercial Success and why
its best to choose your competitors before they choose you and where seemingly small,
innocent decisions in the development process will have dangerous implications
for commercialization. You will want to avoid these dangers.
1) Identify customer groups, functions and technologies and their
interconnectedness in a market space
2) Determine the function and focus of decision makers, influencers and users
for your product
3) Organize the generic, expected, augmented and potential features and benefits
of your product relative to other market participants
4) Isolate and rank by importance the 6 key factors that determine success in
your industry comparing your company's relative performance to credible
market participants
5) Anticipate the top 3 competitive responses to your technology and create
the most effective response
6) Identify areas of opportunity for leveraging your first to market positions
7) Gauge the level of market disruptiveness that your product will have
8) Identify where specific product benefits will dramatically improve customers
outcomes
9) Anticipate how customers will experience your product attributes from
acquisition to exit (valuable in creating your influencing, selling and
communication strategy)
10) Anticipate the selling relationship you are capable of or should strive for
transactional, consultative or enterprise. Identify the criteria, benefits and
risks for choosing one sales strategy over another
11) Determine your ability to overcome the barriers of confusion, anxiety,
resistance, frustration and go nowhere to align your company with success in
the commercial arena and with the customer
12) Understood your Personal Navigation Preference, unique to you, that strongly
influences your decisions for succeeding in and communicating with customers,
employees and other constituencies
Workshops range from from 1/2 day to multiple days and all are interactive and designed to effectively engage management teams in thinking decisively about their business future and strategic direction... each hour of the workshop. You leave with the roadmap that either confirms or vividly points where to change your corporate culture, competitive response and customer initiatives.
Call us so we discuss how best to get the result you want for your business or organization.
410.329.3390, Fax 443.231.7004
john.casner@themarketingadvantagegroup.com | 
