“Think Differently, Create Results, Gain Advantage"

The Marketing Advantage Group, for over 20 years, has defined itself by consistently offering talent, experience and discipline to help corporations think and re-think their market position, growth strategy and management culture*.

 

Often our work goes beyond implementing efficient and profitable action plans.  We become a valued resource for other critical organization issues... human factors such as organization development* and staffing, 3rd party investigation into management issues & due diligence of acquisitions, market & competitive research and executive coaching of the teams leaders, are  more recent examples.

 

Overall we strive, in this challenging aggressive business world, to construct solid tools and realistic processes that help organizations maintain their focus, take command of a challenging situation and gain advantage over a most perplexing issue; both internally and externally. 

 

It is achieving these client expectations that have become a Hallmark of The Marketing Advantage Group.

 

 

Let us ask you;

 

Are you risking the organization's future by not having the answers that will: resolve unwanted changes in profits, counter increasing competition ( now, coming from off-shore), guide the organization when hesitant to move in a seemingly better yet unknown direction?

 

Or, have you been presented with a new product or new market opportunity that is too valuable to risk making critical mistakes in customer selection, distribution choice, marketing alliances, competitive tactics or introduction strategies?

 

The Marketing Advantage Group is a resource for business owners and organization leaders who want to construct profitable, enduring strategies, along with the  organization's team, that prevent and solve problems; not waste resources attacking symptoms.

 

Our unique strategic processes are about thinking differently to create results

for executives and owners who want their organization to: 

       

  • Break out of a stuck position
  • Solve a persistent problem
  • Consider a new direction 
  • Minimize risks in a new opportunity
  • Develop new strategies

 

The combination of our market driven experience with forward looking processes compels organizations to think differently and accomplish superior results, in less time, and at lower costs.

 

"Our collaborative work with you and your team creates opportunities and makes the implementation easier. Typically, we maintain a close relationship with a client

that spans many years".

 

John Casner and Jerry Lindauer - founder 1986,  

The Marketing Advantage Group

                              About Us

 

 

 

Clients Choose The Marketing Advantage Group To:

 

  1. Create Product/Service Dominance 
  2. Re-Direct Core Competence
  3. Assist with Mergers and Acquisitions
  4. Enhance Decision Processes*
  5. Optimize Investments
  6. Unlock Key Competitive Advantage        
  7. Identify Next Strategic Initiative 
  8. Overcome Product/Service Problem
  9. Improve Organization Morale *
  10. Coach management as a team or individually *

     

    *  Jerry Lindauer is a Qualified MBTI Practitioner for the Myers-Briggs Type Indicator, the most widely used personality instrument in the world.  

     

    The ability of this indicator and its qualified interpretation measures an individual team member's preferences for perceiving and decision making. 

By helping the team to understand and value differences in self and others, it ensures a strong, progressive corporate culture to flourish and the strategies they develop to be more effectively executed.

 

We Tailor Our Services To Your Needs.

     

For example:

Areas requiring a specific need:

        

  • Competitive analysis
  • Independent, confidential feedback
  • Due diligence for acquisition/new market entry

 

Broad project of a defined scope:

 

  • Create product/service or market penetration plan
  • Support integration of an acquisition
  • Restructure organization's strategy

 

Ongoing support:

 

  • Establish key benchmarks and measurements
  • Formal, periodic review of marketplace progress
  • Management of  marketing suppliers
  • Operational responsibility for the organization's

             strategy, plan and execution

 

                                   Client Results    

     

     

                  

We Offer Solutions To Challenges Facing Organizations:

     

  • Budgets under pressure
  • No-growth in our markets

 

  • Competitors taking business
  • Stymied, frustrated, nowhere to go

 

  • Marketing programs not working
  • Cutting prices to keep customers

 

  • New revenue streams difficult to find
  • We're at the mercy of outside events

     

The above are actually the "symptoms" of  the true problem.

 

"The Marketing Advantage Group delivers key tools and processes* that

keep the organization on  a deliberate  action path solving real problems,

not wasting resources attacking symptoms".

 

*(We also offer these key tools and processes in concentrated, interactive

 Workshops. Participants gain the knowledge and mastery of proven tools

to apply them to their organization almost immediately.)